Methodology of Selection of Beneficiaries
The rural community, women from self-help groups, underprivileged women in the surrounding fraternity form the main list of beneficiaries. A three-step selection process is adapted. When a list of people is pooled out with the help of Gram Panchayat, the three-step procedure is put in place. First, the economic position of the potential beneficiary is assessed. If they are unable to start any business or if they are not able to empower themselves owing to financial issues, they are chosen. Then, they are given a period of training to check their involvement in learning the work and their active participation. Once they clear these two steps, they are looked upon on the dimension of social consciousness. This is to justify that, whether they are ready to help or guide others who belong to rural community. To have a check upon this, they need to train the deserving people.
Methodology for Self-Sustainability of Projects
Based on the projects, standard operating procedures for self-sustainable mechanism of operation are strategized and deployed. The Rain Water Harvesting involves initial investment to desilt the water bodies. On the completion of process of desilting of water bodies, the major work remains on Maintenance. A maintenance team has to be appointed and on day to day basis, the environment is cleaned up. The neighboring villagers, institutions, organizations who get benefitted by the lake and the water bodies are to donate on a monthly basis to run the maintenance segment. The compensation portion of the maintenance team is addressed. With respect to Bio-Gas and Bio Fertilizers Project, cost involved in deploying the villages will be recovered from selling the bio-fertilizers and pesticides and bio-gas. Additionally, The Trust which is handling Annadanam will ensure that, these women get compensated based on the work done by them. With respect to plantations, once cultivation starts, there is season on season continuous work of moisturizing the land, ploughing, sowing, planting, irrigating, weeding, harvesting etc. The demand for the work is incessant. Tulsi garlands are to be made and to be sold to the Temple and could be exported. The Herbal Plants are to be sold to Naturopathy Centers who are in need of them at a very large scale. Vegetables to be purchased by the Annadanam Trust.
The Flower Garlands are to be made and to be sold to Temples. Additionally, the flowers could be exported to other countries as well. The demand for flowers are very high. The continual process of these activities enable sustained work opportunities for the rural women. A society to be formed and Maathrudev Foundation team would mentor them enabling the society to work on a sustainable manner. The Maathrudev Foundation Team will there by enable the Society to sell or export the commodities. Additionally, the system, with the hierarchy in place, will necessitate the process centric approach there by standardizing the work flow. With respect to Healthcare, once the hospital starts functioning, to meet the running cost, basic fees will be collected from the people who can afford to pay for treatment. Also, there has to be a lot of tie-ups with super specialty hospitals for them to support the smoother running of the hospital. With respect to Education, the scholarship students who have passed out will be requested to donate for the incoming next set of deserving candidates.
Partnering with Institutions / Corporate Community / NGOs for Implementation of Projects
The Maathrudev Foundation is keen to work with Institutions / Organizations who are willing to contribute on CSR Front. There are various projects in the arenas of Education, Healthcare and Environment. These are the three main areas the Foundation is working upon. Those who looking to partner with Maathrudev Foundation can reach out to Maathrudev@gmail.com / info@maathrudev.org.
Mileage to CSR Partner
The CSR Partner is set to generate enormous Goodwill not only from the rural community who get benefitted, but also from the entire ecosystem who commute to the Temple. With respect to the Project Matha Vrindhavan constituting three major activities, the Logo of the CSR Partner will be displayed on all possible eco-friendly ways such that CSR Partner is appreciated. On an average per annum, 50 Lakh people tend to commute this area. The logo of the CSR Partner tends to be positioned in the minds of the people garnering huge respect for the CSR Partner. Additionally, the program Maramaram will turn out in establishing a Model Village which could be replicated across country. Credits for Creation of this Model Village will solely go to CSR Partner. The CSR Partner is there by entitled for National Level Appreciations and Recognitions. Thus, the brand image of CSR Partner is certainly tending to multiply by many folds.